Friday, September 14, 2012

Embarrassing Pothole Caricatures of Politicians Spur Action to Fix the Streets in Russia

I can’t speak from personal experience about the political climate in Yekaterinburg, Russia but if we take this video from the ad agency Voskhod at face value it appears the powers that be neglected the city’s infrastructure one day too long. After repeatedly commenting and complaining about the pockmarked streets of Yekaterinburg, local blog URA.RU turned to Voskhod to create a brilliant campaign: under the cover of night they would paint the faces of local politicians around the most unsightly potholes and potentially shame them into action. The response? It worked! 

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